Story + Tech · Richmond, VA

Christopher PayneDigital Marketer.
Storyteller.

I build content systems and brand stories that drive measurable growth — bridging brand storytelling, digital strategy, and martech for businesses and teams ready to scale.

View selected work
Clients & collaborators
HEB Foundation / Laity LodgeDocumentary Series
Capital OneCorporate Storytelling
RTX / Stanley Black & DeckerContent Strategy
Greenhouse CoachingSocial Content Systems
Fuller Theological SeminaryNonprofit Storytelling
Story
+Tech
Selected Work

Film & Video

Nonprofit Brand FilmProducer · Director · Editor
Imago Dei — That Changes Everything
Faith-Based School · Fundraising
Music FilmProducer · Camera · Audio · Editor
Jon Guerra — Three Psalms
Laity Lodge / HEB Foundation
Vision Brand FilmExecutive Producer
Future Fintech Vision Film
Fintech · Payne Street Studio
Brand DocumentaryProducer · Camera · Audio
The Common•wealth — Eat
Virginia Culture Series · Well Done Creative
Brand DocumentaryProducer · Camera · Audio
The Common•wealth — Play
Virginia Culture Series · Well Done Creative
Documentary InterviewProducer · Camera · Audio · Editor
Sedrick Huckaby — Two Old Quilts
Laity Lodge / HEB Foundation
DocumentaryProducer · Camera · Audio
Awe and Wonder
AAAS / Doser Center · Faith & Science
Nature DocumentaryProducer · Camera · Audio
Migration — Cliff Swallows
Laity Lodge / HEB Foundation
Institutional DocumentaryProducer
H.E. Butt Foundation Legacy
HEB Foundation
Nonprofit StorytellingProducer · 2nd Camera · Audio
Bono & Eugene Peterson | The Psalms
Fuller Theological Seminary
Corporate StorytellingProducer · 2nd Camera
Old Navy Leadership Offsite
Prophet · Brand Strategy
Corporate StorytellingProducer · 2nd Camera · Editor
Capital One Shingles Tag
Capital One
Campaign Case Study
Greenhouse Coaching & Advising

Generalist is a Skill

An example campaign from a broader content system built for Greenhouse Coaching — one topic, four formats, three platforms. The results below reflect overall Greenhouse content system performance over 6 months.

Overall results
+289%
Organic video views
+424%
Email-driven traffic
+46%
Organic search growth
Generalist is a Skill
Long-Form · YouTube · Scripted Coaching Video
STOP Undervaluing Yourself as a Generalist. Do This Instead.
Anchor Video
IG Reel
Opens Instagram
Instagram
Generalist is a Skill — Reel
@greenhousecoaching
TikTok selfie
Opens TikTok
TikTok
Generalist is a Skill — Selfie
@steveperkinsghc
Meme Reel
Opens Instagram
Instagram
#Generalist — Meme Reel
@generalist.chris
The brief
Build Steve Perkins' authority as a leadership coach for generalist professionals. Create content that converts viewers into coaching clients.
The system
One topic, four formats: long-form YouTube anchor, IG Reel cut-down, TikTok selfie, and meme post — each optimized for platform-native distribution.
My role
Content strategy, topic selection, scripting, on-camera direction, format adaptation, SEO optimization, and cross-platform distribution planning.
The result
Part of a content system that drove +289% organic video views, +424% email traffic, and +46% organic search growth within 6 months.
Also in this campaign + 10 additional TikToks & Instagram posts in the broader Greenhouse series
Let's work together

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Emailpaynecr@gmail.com
LinkedInlinkedin.com/in/paynecr