Naming workshop, brand positioning exercise, and full visual identity system for a 3,000-person division. PRIDSM+ became CARD.AI — with a custom logotype, brandbook, and activation across every touchpoint.

Built the US Card brand guidelines from scratch — Card Flare visual language, LOB logo redesigns for 9+ lines of business, and templates across every internal channel for 50,000+ associates.

Brand strategy and narrative writing for RTX — delivered as a messaging architecture for internal communications and PR teams across Defense, Commercial Aerospace, Talent Acquisition, and Corporate Citizenship.

Built a full content system for Greenhouse Coaching — content calendar, multi-format production workflow, and cross-platform distribution. One topic, four formats, three platforms. Video as the end product of strategy.

End-to-end content strategy and creative direction for Capital One's US Credit Card business — partnership launches, product campaigns, and weekly editorial content across email, intranet, and Slack for 13,800 associates.

Led strategy and visual design for The Culturists — a cross-functional team bridging Capital One's tech transformation with human reaction to change. Empathy interviews, personas, prototype tools, and a 13-step change comms framework.

Full creative and production ownership of quarterly hybrid town halls for 1,000–5,000 associates — thematic creative direction, AV, speaker prep, run of show, breakout strategy, and on-site video capture.

Internal change management communications for Stanley Black & Decker's Global Tax Transformation (Pillar 2) — program identity, messaging architecture, and visual communications for 2,000+ employees.